This is called normalcy bias, which is "the phenomenon of disbelieving one's situation when faced with grave and imminent danger and/or catastrophe." A prime example of this would be the eruption of Mount Vesuvius in 79 A.D. Citizens of Pompeii paid little attention to the earthquakes that day because seismic activity was quite common in the area. Sadly, the people were unprepared for the massive eruption that followed.
Normalcy bias, while part of human nature, is dangerous in terms of dealing with a disaster. Being unprepared in an event "that shouldn't happen here" could lead to loss of life and property.
Ignorance is bliss
The threat of natural disasters isn't enough to cause people to go out of their way to prepare. A poll done by Healthcare Ready found that 54 percent of Americans are aware of the possibility of being affected by natural disasters, yet 51 percent do not have any emergency plan in place.
“More Americans expect that a major disaster will impact them or their family than in previous years, but we’ve not seen an increase in household emergency planning alongside this awareness,” said Nicolette Louissaint, Ph.D., executive director of Healthcare Ready. “For the fourth year in a row, this poll reveals a gap in preparedness at an individual level and emphasizes the need to improve readiness to ensure residents are prepared for the disasters that will inevitably come.”
The U.S. is host to a variety of weather events that occur almost on a yearly basis. There's the infamous Tornado alley, as well as the threat of hurricanes in coastal regions. The Midwest is also quite prone to flooding. Technological advancements over the decades have allowed humans to predict when and where these natural disasters could happen, yet warning signs still fall on deaf ears. (Related: Ridding yourself of "normalcy bias": Why we should take warning signs seriously.)
“As the harsh realities of disaster become clearer and more frequent than ever before, we must use these learnings to pinpoint the most pressing needs within our communities ahead of time. The data shows how little time most Americans have before they face a medical crisis. This critical time should be spent implementing effective response and recovery protocols that can address dire medical needs we will see during a crisis," said Louissaint.
One of the biggest hurdles that people with normalcy bias may face is the fact that they are the ones caught unaware in the middle of a disaster. Rather than prepare for what's coming, they would much rather think along the lines of "It won't be that bad" or "Nothing will happen here." But in reality, the only thing crossing their minds when SHTF is "How could this happen to me?"
Instead of evacuating ahead of time or preparing supplies for the upcoming disaster, they would rather point fingers and ask why nobody is helping them.
Normalcy bias is a true threat not only to your own safety, but of those around you as well. The more you dive deep into this mindset, the lesser chances you have of surviving. Always prepare for the worst and if you ever encounter someone with this mindset, try to do your best to talk them out of it and help them survive.
Sources include:
Please contact us for more information.
