On April Fool's Day, conservative activists launched a boycott against Bud Light after Mulvaney shared a video of his trans likeness imprinted on a beer can, stating that "this month I celebrated my day 365 of womanhood."
Even with sales and market value flowing out the door faster than a pint of Bud Light from the tap, Anheuser-Busch saw fit to financially support NGLCC's "Communities of Color Initiative," which was "designed to support the growth and success of minority LGBTQ+-owned businesses through certification, scholarships and business development in an effort to create equal opportunities for the economic advancement of small businesses in the LGBTQ+ community," according to a press release.
Bud Light is also helping pay for NGLCC's "Biz Pitch" program, which allows exclusively non-white LGBTQ+ business owners to compete for a $5,000 grant, as well as the opportunity to compete for a $50,000 grand prize at the NGLCC's annual business and leadership conference.
"Bud Light was brewed to be an 'Easy to Drink, Easy to Enjoy' beer for everyone 21+ and that still holds true today," Anheuser-Busch announced about the charitable contribution.
"We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together."
In a press release, the NGLCC thanked Bud Light for the cash, emphasizing that the beer brand continues to both empower and support non-whites and LGBTQ+s by constantly funneling money their way – money that is increasingly hard to come by the more sales decline.
"We're honored to continue our partnership with Bud Light in support of LGBTQ+ businesses," the press release states.
"We appreciate the brand's ongoing efforts to bolster our Communities of Color Initiative that empowers and supports both minority LGBTQ+ business owners and entrepreneurs, as well as the vital roles they play in communities across the United States."
Over the past two decades, Anheuser-Busch has dropped more than $13 million into the coffers of LGBTQ+ programs such as this. If it promotes sexual deviancy – and better yet, if it involves non-whites promoting sexual deviancy – then Anheuser-Busch is ready and waiting to help pay for it.
In the week ending on May 20, Bud Light sales fell by nearly 30 percent compared to last year. Anheuser-Busch's market value likewise fell by $15.7 billion ever since the boycott began.
On March 31, the company's stock was valued at $66 a share. Now, it is selling for $54 a share.
"The really wealthy investors are woke," one commenter wrote about the scandal. "They are the ones pushing these companies towards ESG and publicly declaring their wokeness."
"And these companies have made a calculated decision that the investors' money is worth ruining their reputations. They have data that show that woke companies withstand the boycotts and public outrage and their profits rise. That's all true, but companies that remain neutral have much larger profits. If we want this woke madness to stop, then the boycotts must be forever and everyone needs to boycott. Claim a company's scalp and they'll start thinking twice."
Another responded to this that it is all about the money anyway, so perhaps these corporations will rethink what they support and promote should their profits really start dwindling due to declining sales.
For the latest news about corporate America's undying support for all things non-white and LGBTQ+, be sure to check out Transhumanism.news.