Adam Anderson, CEO of Innovex Downhole Solutions, had attempted to purchase the jackets from The North Face as a Christmas gift to his employees. The jackets would have born the Innovex corporate logo, which The North Face rejected because Innovex designs, manufactures, and installs oil and natural gas wells across the United States.
According to North Face, placing its brand alongside Innovex's would be bad for business because The North Face likes to pretend as though it is a "green" brand. In truth, The North Face is a purveyor of overpriced, "greenwashed," fossil fuel-dependent products, many of which are manufactured in third-world countries.
"It turns out the vast majority of North Face's apparel – its hoodies, snow pants, coats and many other items in its product line, like backpacks and tents – are made with polyester, polyurethane and nylon, all of which come from petroleum," writes Lee Habeeb for Newsweek. "Even its fancy fleece jackets are made of polyester."
To learn more about the greenwashing hypocrisy of brands like The North Face that would not even exist were it not for fossil fuels, visit FakeScience.news.
Millions of people are now fully aware of the fact that The North Face is a garbage company that pretends to be "woke" and "progressive." Almost nothing that The North Face actually represents as a company aligns with the image it tries to convey to its customers. Anderson wanted The North Face to know this, so he sent a letter to Steve Rendle, CEO of VF Corp., the company that owns The North Face brand.
"The irony in this statement is that your jackets are made from oil and gas products the hardworking men and women of our industry produce," Anderson's letter reads.
"I think this stance by your company is counter-productive virtue signaling, and I would appreciate you re-considering this stance. We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace. Without [o]il and [g]as there would be no market for nor ability to create the products your company sells."
Dan Haley, president and CEO of the Colorado Oil and Gas Association (COGA), had much the same to say to The North Face. Haley actually set up a mock award ceremony to scoff at The North Face for its idiocy, awarding the company its first-ever "Extraordinary Customer Award" for all the petroleum-based products The North Face has bought and sold throughout its existence.
Climate Depot founder Marc Morano called out The North Face as "a prime example of a company pandering to the corporate woke trend." Denver-based Liberty Oilfield Services CEO Chris Wright also did the same in a video entitled, "North Face Disregards the Poor."
"One-third of humanity still cooks with wood, dung and agricultural waste," Morano states in the video, noting that "woke" aggression against fossil fuels is a form of climate imperialism.
"Widespread energy poverty leads to lack of access to clean drinking water, access to medical care, malnutrition and a poor education," Morano adds. "This is the global energy crisis of our time. Why do you never hear about this?"
"As long it is fashionable to myopically focus only on climate change, the tragic and preventable loss of life, health and opportunity that accompany energy poverty will be tragically ignored. This is wrong and cannot stand."
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