The plaintiffs contend further that because of Wise Company's misrepresentations, "customers were induced to pay more for those products than they otherwise would have." Other accusations include "false and misleading advertising," as well as "deceptive acts and practices." For a storable food company, these kinds of allegations should be taken very seriously. An emergency food kit should be something consumers can actually survive on, after all. Even so, many storable food companies drop the ball when it comes to the content of their food.
Storable food company faces lawsuit
As The Daily Sheeple reports, Wise Company was first slapped with a class action lawsuit in early 2017, for "“unlawful, unfair, and deceptive advertising and business practices."
Court documents allege that Wise Company's Long-Term Food Kits contain drastically fewer calories than advertised, with some meal kits averaging just 453 calories per day. As the Sheeple contends, this is not nearly enough food for an adult. According to the plaintiffs, Wise's emergency foods provide less than half the daily calories adults need to survive.
From the court documents:
Wise Company fails to disclose that if the consumer in fact eats the number of prescribed servings each day necessary to make the food kits last for the advertised period of time, the consumer will effectively starve or suffer adverse health effects given that the food kits provide drastically fewer calories and nutrients than are needed to adequately sustain adults for the advertised periods of time.
Starving to death while eating the storable foods that were supposed to help you survive a cataclysmic event sounds like a pretty terrible way to go. But as the Sheeple reports further, Wise Company seems to be doubling down on their business practices.
Settling for nothing
Wise Company reportedly claims that since their customers probably haven't had to use their emergency food products, no damages can be claimed.
A press release from the company reads:
Wise expects discovery will show that Plaintiffs have not actually consumed any of the products they purchased and, therefore, have suffered no injury in fact whatsoever, but instead merely exchanged one form of property (money) for another (food).
According to the Plaintiffs, Wise Company's misleading advertising led them to pay much more for their food kits than they would have, had they known the truth about the longevity of the products. Who would willingly buy survival foods, knowing they couldn't actually survive on them?
While a settlement has been reached, the Sheeple contends it leaves much to be desired. As part of the settlement, Wise Company doesn't have to change their business practices until after their current stock runs out. The Daily Sheeple reports that they have been "told by a Wise ex-employee familiar with the case that Wise has purchased large amounts of food inventory to allow them to 'milk it as long as possible.'"
According to the Sheeple, Wise is still selling kits by time-frame with inadequate calorie amounts. While Wise Company is going to be paying a fairly substantial amount of money in legal fees for themselves, the plaintiffs and the Settlement Administrator, their total liability may be in the $2 million range, if all applicable consumers file a claim.
This isn't the first time storable foods have come under fire for failing to live up to the hype. Many products have been exposed for being riddled with junk ingredients like GMO corn and soy, added sugars and toxic preservatives. Looking at the ingredients list and nutrition label is a must before purchasing storable foods.
You can learn more about prepping and survival at Preparedness.news.
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