The three-second video clip was published on Dove’s Facebook page in the U.S. The ad features a dark-skinned woman, removing her top to reveal a white woman underneath. The character then removes her t-shirt to reveal a third woman with an even darker skin tone than before. "Ready for a Dove shower? Sulfate free with 100 percent gentle cleansers, our body wash gets top marks from dermatologists," the advertisement went. Social media erupted in a firestorm, denouncing the Dove ad as “racist” and insensitive.
Like most corporate advertisers, Dove tries to appeal to all ethnicities of people, but their all-inclusive policy backfired this time because viewers thought that their soap product was depicted as “cleaning” black people to make them white. Racist accusations were hurled at Dove on Twitter.
One Twitter user, Toya M. Jones, tweeted: "Don't buy Dove soap, shower gel or lotion. Perhaps if we #BoycottDove and all Unilever products they will learn to RESPECT #blackwomen."
Others, such as Oscar-nominated U.S. film director Ava DuVernay, sympathized with the racist delusion. In an attempt to appear morally superior on the topic of race, DuVernay chastised Dove on Twitter: "You can do better than 'missed the mark.' Flip and diminishing. Deepens your offense. You do good work. Have been for years. Do better here."
Another Twitter user, African Child, also made calls for a boycott of Dove soap, tweeting, "Don't these brands know that it's 2017 now. People are woke people have a say and people are allowed to boycott products."
Comments like these reveal what’s going on inside feeble minds that are always looking to play the racism card to get their way or to get attention. They avidly perceive anything that doesn’t cater to their physical identity as a threat to their way of life. Their selfish, conceited, narcissistic emotions take hold as they play victim, point fingers, and shout, “You’re racist!” (Related: It's time to deny all government funding to liberal colleges that cannot stand up to their own deranged, intolerant students.)
After all the commotion, Dove apologized on Twitter, saying the company “missed the mark in representing women of color thoughtfully.” The owner of the Dove brand, Unilever, took the apology a step further to appease unhappy consumers. In an official statement, corporate headquarters announced: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page. This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened. We have removed the post and have not published any other related content. We apologize deeply and sincerely for the offence that it has caused."
It's sad to see a culture where white people are called racists just because they are white. Things are getting out of hand when entire companies and anything with white in the name are boycotted and banned for perceived racism that isn't there. Much of today's so-called "racism" is all concocted inside weak, feeble and narcissistic minds who have a victim mentality. These feeble minds call articles like this one “racially insensitive” and fueled by “white privilege” because their own victim mentality is not being catered to.
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