Researchers Ridiculously Claim Drug Advertising Has No Effect on Consumer Demand, Sales
By Mike Adams, September 3, 2008 | Key concepts: Drug advertising, Clinical trials and Drug marketing
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In one of the most ridiculous studies I've ever seen, research published in the pro-drug British Medical Journal claims that direct-to-consumer drug advertising has no effect on consumers, and drug companies are all wasting their money on advertising. The real message, of course, is that DTC advertising should never be banned, since it has no effect. And how did they come to this ridiculous conclusion? They studies drug sales in a country that doesn't even allow drug advertising: Canada! Stupidly, they claim the drug consuming habits of Canadians who aren't exposed to drug advertising reveals that Americans aren't influenced by advertising. Doh!
From Washingtonpost.com: It's big business, but it may not have the impact that drug companies hope and that medical ethicists have long worried about. Direct-to-consumer (DTC) advertising has only a modest effect on the sale of drugs, according to research released online yesterday by BMJ, a British medical journal.... more
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