Drug Companies Discover Clever Loophole to Avoid Listing Side Effects in Direct-to-Consumer Advertising
By Mike Adams, September 1, 2008 | Key concepts: Drug advertising, Drug side effects and Big Pharma
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Check this out: Drug companies are now running ads that don't even mention their drugs by name! This clever loophole allows them to avoid mentioning drug side effects in the ads. It's yet another way Big Pharma is using the mainstream media to misinformed and recruit gullible drug consumers.
From Blogs.wsj.com: Name a prescription drug in a TV ad, and you also have to list all the side effects. But if you talk about a condition rather than a drug, you can dispense with the side-effect talk and send people to a Web site — which in turn promotes your drug. So-called “unbranded product advertising” has been around for a while. But with direct-to-consumer drug ads facing scrutiny recently, the soft sell is having a revival, the WSJ reports.... more
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