The latest United States-based corporation to shut down its diversity, inclusion and equity (DIE) division – also known as DEI for diversity, equity and inclusion in popular media – is Jack Daniel's, which decided to end its anti-white agenda ahead of Starbuck's planned exposé on the whisky manufacturer.
After Starbuck announced on X that Jack Daniel's was his next target, Brown-Forman Corp., the parent company of Jack Daniel's, took action by:
1) Ending all participation in the Human Rights Campaign's (HRC) so-called Corporate Equality Index social credit system
2) Issuing all executive and employee bonuses and goals based on business performance rather than DEI compliance
3) Ending all "quantitative workforce and supplier diversity ambitions"
4) Ceasing all woke training seminars for employees
"They must have been tipped off by us going through employee LinkedIn pages," Starbuck commented about this preliminary move by Jack Daniel's to cut all the woke DEI nonsense ahead of Starbuck's exposé, which would have generated a whole lot of additional bad press for the company.
Big news: The next company we were set to expose was @JackDaniels_US.
They must have been tipped off by us going through employee LinkedIn pages.
They just preemptively announced that they’ll be making these changes:
• Ending participation in the @HRC’s Corporate Equality… pic.twitter.com/0O1DkkIKrO
— Robby Starbuck (@robbystarbuck) August 22, 2024
(Related: The entire anti-DEI industry is collapsing as woke America runs out of political and social steam.)
Woke DEI losing its luster, popularity
Starbuck shared an email from Jack Daniel's company executives to their employees notifying them of the "evolving" situation surrounding its DEI and woke protocols.
After launching DEI and woke protocols back in 2019, Brown-Forman has decided that there are "new dynamics at play" that require the company to shift gears or else face business losses.
"With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves," the email reads in part.
The purpose behind Starbuck's exposés is to drive increased boycotts against companies that engage in anti-white DEI and woke programming against their employees. The exposé series has been such a success that other companies like Harley-Davidson Inc., Tractor Supply Co., and Deere & Co. have all reversed or abolished their anti-white programs as well.
"The goal of DEI is equity, which is essentially a rebranding of socialism," says mathematician turned culture critic and author James Lindsay.
"Diversity is the means of installing political officers to enforce equity. Inclusion and belonging are the tools by which political officers will be concentrated, and the means by which opponents and dissidents will be removed."
In the comments, people are ecstatic about what Starbuck is accomplishing and hoping it will continue.
"Robby is the Woke Terminator!" one said. "Godspeed!"
Another compared what Robby is doing to what AIPAC does as it "threatens politicians that criticize Israel."
"Except that this is a force for good," this person emphasized about how Robby is doing something good while AIPAC is doing something bad. "Once you take down a handful, the rest fall in line. Keep up the good work."
There are still a whole lot more companies that need to abolish their DEI woke programming, warned another, including major names like 3M Co., Amazon.com Inc., Apple Inc., AT&T Inc., BASF Corp., Ben & Jerry's Homemade Inc., Best Buy Co. Inc., BlackRock, Boeing Co., Chipotle Mexican Grill Inc., Coca-Cola Co., and many others.
As they say: go woke, get broke. Learn more at Wokies.news.
Sources for this article include:
Please contact us for more information.
