The rural lifestyle retailer and Fortune 500 company swiftly abandoned its perceived progressive agenda, following pressure from conservative activists, impacting its workforce spanning 50,000 employees across 49 states. (Related: END WOKENESS: Tractor Supply backtracks support for woke goals about DEI, LGBTQIA and carbon targets.)
Among the contentious issues was Tractor Supply's implementation of LGBTQIA+ sensitivity training for its employees, which topped the list of grievances for critics.
This sudden corporate reversal was hailed as a significant example of the influence of citizen activism, resembling ongoing efforts in several conservative-leaning states to curtail government-funded DEI programs.
"Going forward, we will ensure our activities and [charitable activities] tie directly to our business," said the company on its website.
Along with dropping its mandatory LGBTQIA+ sensitivity training and withdrawing prior carbon emissions reduction commitments, the company has also stopped sharing data with the pro-LGBTQIA+ organization Human Rights Campaign; eliminated "DEI roles and [retiring] our current DEI goals while still ensuring a respectful environment;" and focused even further on "rural American priorities, including [agriculture] education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like Pride festivals and voting campaigns."
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Liberal employees leaving Tractor Supply
Not all of the company's approximately 50,000 employees were happy with Tractor Supply's decision. One such employee is Joe Montello, a longtime manager for Tractor Supply's store in Saranac Lake in northern New York, who spoke with the Albany-based newspaper the Times Union about his decision.
Montello claimed that for more than four years he has enjoyed his job and developing positive relations with customers who come in looking for anything from lawnmowers to pet food and cowboy boots. But Montello quit following the company's announcement it was dropping its DEI efforts.
"When I went to work. I got a call from my boss asking me if I had seen the email yet," said Montello who, as a gay man, said that the sudden turnaround left him disturbed and with the strong belief that Tractor Supply was no longer the company for him.
And so, he resigned, leaving behind his roughly $80,000-a-year job. Montello said one of his co-workers resigned with him and multiple others were discussing resigning en masse.
"Employees are gay, lesbian and a lot of our customers are very diverse," said Montello, who "ran into quite a few [regular] customers" during a recent pride parade in the town. "I'm not out there marching every day … [but] A lot of my customers are not big farmers."
"I worked there since last summer," said Jacob Vennie-Volrath, who runs a farm just outside Saranac Lake and has been employed at Tractor Supply's store in the small town since it opened seven years ago, where he enjoyed helping out Montello, who was struggling to find employees.
Vennie-Volrath said he was enraged by the company's announcement, but decided to remain with the company only to support Montello. But when his manager left, so did Vennie-Volrath, who noted how he was especially disturbed at the alacrity and public manner by which Tractor Supply reversed its "progressive" track record and commitment to inclusion and the climate.
Learn more about the fight against DEI and other liberal-minded policies at Wokies.news.
Watch this report from Newsmax discussing Tractor Supply's decision to end its adherence to DEI policies.
This video is from the NewsClips channel on Brighteon.com.
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