According to the Associated Press (AP), BSA announced that the organization will be officially changing its name to Scouting America in line with its new policies of inclusion. BSA President and Chief Scout Executive Roger Krone said the change will take effect on Feb. 8, 2025 – coinciding with the BSA's 115th birthday.
The Texas-based BSA was established in 1910 and made its mark by teaching young people basic survival and life skills. While it has had over 130 million youth members throughout its history, the BSA declared bankruptcy in 2020. The filing came in the wake of a burgeoning sexual abuse scandal, which involved scores of scoutmasters over several decades. (Related: Boy Scouts of America accused of rampant sexual abuse of young boys.)
Last year, the BSA agreed to pay out $2.46 billion to settle claims by some 82,000 Boy Scouts who claimed to have been sexually abused by organization officials and volunteers. Nevertheless, the bankruptcy reorganization plan has allowed the organization to keep operating and adding new members.
"Though our name will be new, our missions remains unchanged. We are committed to teaching young people to be prepared for life," Krone told AP while announcing the rebrand. "In the next 100 years, we want any youth in America to feel very, very welcome to come into our programs."
In 2013, the BSA announced a drastic change to its policies and officially ended its prohibition on gay members. Five years later, it began accepting girls – with the BSA currently having over 170,000 female members.
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The 2018 decision to allow girls to join the BSA elicited a lawsuit by the Girl Scouts of the USA (GSUSA), which was founded in 1912. The GSUSA accused the BSA of unfair competition and trademark infringement, arguing that the move led to confusion by making it seem like the BSA had sole purview over all scouting activities. But in 2022, a federal judge rejected the GSUSA's claims.
Rep. Clyde: Wokeness destroys everything it touches
According to the AP, generations of scouts have included former Presidents Bill Clinton and Gerald Ford, astronaut Buzz Aldrin, actor Harrison Ford and director Steven Spielberg. Despite this, Krone said the BSA must continue to attract newcomers.
"Part of my job is to reduce all the barriers I possibly can for people to accept us as an organization and to join," he explained. "It send this really strong message to everyone in America that they can come to this program, they can bring their authentic self, they can be who they are and they will be welcomed here."
The National Organization for Women (NOW), one of many groups pressuring the BSA to accept girls, applauded the name change.
David Aaker, vice chairman of the national branding and marketing firm Prophet, remarked that the BSA's name change to Scouting America is "a one-time chance to tell a new story." He warned, however, that the rebrand can risk alienating supporters who think the change is unnecessary.
Several members of Congress did not take too kindly to the news, with some of them voicing out their disappointment on social media. U.S. Sen. Ted Cruz (R-TX) joined the chorus of critics who lamented the removal of the word "boy" in the new name. U.S. Rep. Andrew Clyde (R-GA), meanwhile, summed up BSA's renaming in five words: "Wokeness destroys everything it touches."
Watch Clayton and Natali Morris discussing the BSA's rebrand to Scouting America on this segment of "Redacted with Clayton Morris."
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