Coca-Cola looking to infuse popular beverages with CBD from cannabis
09/19/2018 // Vicki Batts // Views

Coca-Cola is looking to enter the budding cannabis industry with a line of specialty beverages. With annual soda sales dropping year after year, the promise of the booming marijuana market is no doubt appealing. Coca-Cola recently revealed that they are in "talks" with a Canadian cannabis company known as Aurora Cannabis Inc. The renowned soda manufacturer says that they are interested in developing CBD-infused drinks. It is no surprise that Coke is looking to capitalize on cannabis hype: Many beverage makers are looking for ways to boost profits as sales slump, and marijuana is the new ingredient du jour.

Hemp and CBD are some other trendy ingredients that manufacturers are adding to just about everything these days, but will the novelty of CBD-infused cola be enough to save a slowly dying soda industry?

Will cannabis give new life to Big Soda?

Soda sales have been dropping in the United States for over a decade. Consumers are switching from soda to bottled water, coffee and other beverages at a record pace, and Big Soda has been scrambling to keep up. By volume, Americans are consuming less soda every year. While Coca Cola has managed to keep their profits up by selling smaller cans of soda at a higher price per ounce, duping consumers may not be the best game-plan for the long haul.

Conversely, the cannabis market was valued at $9.3 billion in 2016 -- and that number is only expected to increase as time goes on. As more states legalize medical and recreational cannabis, the marijuana industry is expected to see a huge surge in demand -- and most likely, profits.


On the medical side, reports indicate there's a strong preference for extracts and edibles as opposed to smoking. Whether or not it could be enough to keep Big Soda afloat remains to be seen. Coca-Cola is not the only company taking a sip of the cannabis Kool-aid; many beverage makers are looking to launch cannabis-containing products. As Bloomberg reports:

Molson Coors Brewing Co. is starting a joint venture with Quebec’s Hexo’s Corp., formerly known as Hydropothecary Corp., to develop cannabis drinks in Canada. Diageo PLC, maker of Guinness beer, is holding discussions with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. Heineken NV’s Lagunitas craft-brewing label has launched a brand specializing in non-alcoholic drinks infused with THC, marijuana’s active ingredient.

Coca-Cola itself is aware of the fact that cannabis is set to be the next big trend in beverages. “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” the company said in a recent statement.

But the fall of soda may not be the only strike against Coke. Studies have shown that young people are increasingly less likely to trust Big Food companies. Recent survey data shows that 43 percent of millennials don't trust Big Food -- while just 18 percent of older generations shared that sentiment.

Another 74 percent of millennials say they wish food companies were more transparent. Millennials have been a driving force in the healthy food market. As a group, the younger generation "views its food as healthier, more expensive, more natural/organic, less processed, better tasting and fresh." More, as Natural Products Insider reports, millennials are more likely to believe in the healing powers of food and the preventative benefits of good nutrition.

Simply put, while the younger generation may be highly supportive of the cannabis industry, that support may not carry over well for a scandal-laden Big Food company like Coca-Cola.

See more coverage of stories about our food supply and products at

Sources for this article include:

Take Action:
Support Natural News by linking to this article from your website.
Permalink to this article:
Embed article link:
Reprinting this article:
Non-commercial use is permitted with credit to (including a clickable link).
Please contact us for more information.
Free Email Alerts
Get independent news alerts on natural cures, food lab tests, cannabis medicine, science, robotics, drones, privacy and more.
App Store
Android App
eTrust Pro Certified

This site is part of the Natural News Network © 2022 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

This site uses cookies
Natural News uses cookies to improve your experience on our site. By using this site, you agree to our privacy policy.
Learn More
Get 100% real, uncensored news delivered straight to your inbox
You can unsubscribe at any time. Your email privacy is completely protected.