The findings indicated that pro-bottled water advertisements could manage a person's anxiety on death because it can appeal to his or her self-esteem and symbolically extend his lifespan.
Cote S, Wolfe SE. EVIDENCE OF MORTALITY SALIENCE AND PSYCHOLOGICAL DEFENSES IN BOTTLED WATER CAMPAIGNS Applied Environmental Education & Communication. 2017 Dec 5:1–18. DOI: 10.1080/1533015X.2017.1399836