Multiple trustworthy studies have shown that these excessive amounts are toxic to our body, causing liver issues, obesity, heart conditions, and metabolic syndrome diseases such as high blood pressure, insulin resistance, diabetes, and premature aging. More and more studies are also associating high sugar intake with the development of several types of cancer and mental decline.
Given the clear evidence of sugar’s harmful effects on the human body, the U.K. government and health organizations such as the World Health Organization (WHO) are now recommending people cut back on their sugar consumption.
In the past, Kellogg’s has been attacked several times for putting too much sugar in its breakfast cereals advertised to children. The amount of sugar in some of Kellogg’s products exceed the amount of sugar found in cakes, doughnuts, and ice creams. A single serving of Kellogg’s Crunchy Nut cereal, for instance, contains more than half the recommended maximum daily intake of added sugar for a six-year-old.
To counter claims that its sugar-laden products are fueling the obesity and poor health crisis, especially among our children, the food giant has spent millions of dollars to dispute the argument. As reported by The Sunday Times, Kellogg’s helped fund a report undermining the U.K.’s current policy to cut sugar intake, while supporting studies suggesting that eating cereals may help children maintain a healthy weight.
Based on the latest scientific evidence, the WHO recommends that we get less than 10 percent of our daily energy need from sugar. The Kellogg’s funded study, however, concluded that the “guidelines on dietary sugar do not meet criteria for trustworthy recommendations [and] are based on low-quality evidence.”
Unfortunately, Kellogg’s is not the only one making a pitch for sugar through false or misleading scientific reports. Coca-Cola, among other big players in the sugar industry, funded similar studies that have become part of the scientific literature people rely on. These fake reports are often cited by other researchers or media sources that argue that sugar isn’t the primary issue causing poor health, but fats or other types of food are. (Related: Learn more about healthy, whole foods at NaturalNewsIngredients.com.)
In a Kellogg’s funded study, published last year in the journal Annals of Internal Medicine, the researchers concluded that the advice by Public Health England and the WHO to cut sugar out of our diet could not be trusted. Though the study noted that an ILSI technical committee had funded it, further research revealed that the board members were comprised of 15 food firms, including Kellogg’s, Coca-Cola, and Tate & Lyle.
In 2013, Kellogg’s funded British research that reported regular consumption of breakfast cereals might help children fight childhood obesity. They based their conclusion on 14 studies. Five of these studies were funded by General Mills and seven by Kellogg’s itself.
The sugar industry has claimed that industry-funded studies are crucial because there is so many competition these days for government funds. These studies, however, are nothing more than industry propaganda to subvert and influence the efforts and decisions being made to improve public health.
“They are funding scientists and organizations to undermine the established evidence that eating too much sugar is harmful,” said Capewell, a founder of Action on Sugar and a professor in public health and policy at Liverpool University.
In a statement, a spokesman of Kellogg’s said that the company is committed to “slowly reducing sugar” in its products. He added that as a low-calorie, grain-based food choice "we believe cereals have a role to play in tackling obesity." Cereals, low-calorie food? Where does that come from?
However, not all cereals are created equally, meaning they can be part of a healthy diet when eaten in moderation. Next time you are about to pick up a box make sure to scan the food label carefully. Opt for whole grains and cereals with the least amount of processing steps, added sugars, and other toxic additives.