A survey conducted by email privacy certification service ReleMail revealed a staggering 87% of internet users believing that they have been spammed after they subscribed to an email newsletter.
The 2004 survey conducted by Relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements.
On the positive side, 91% of users say they are more likely to give their business to an organization that follows ethical email practices and respects their privacy, and 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy.
"These data point out that people are increasingly skeptical of self-published email privacy policies," said ReleMail founder and email marketing veteran Mike Adams. "They generally don't believe companies' own privacy statements, but they do pay attention to independent certification of email practices."
The survey was taken in conjunction with this week's launch of Relemail, the first email privacy monitoring service available to ecommerce directors, email marketing directors, small businesses and any online organization looking to build trust with customers and potential subscribers. The Relemail service monitors the actual email behaviors of clients, then issues public ratings (1-5 stars) that may be viewed by anyone. Relemail monitors 15 email behaviors and requires its five-star "certified" clients to meet all fifteen.
Results of the 2004 Relemail Email Privacy Survey and other privacy statistics are posted at
http://www.relemail.com/statistics.html
About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a noted technology pioneer and founded a software company in 1993 that developed the HTML email newsletter software currently powering the NaturalNews subscriptions. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and practices nature photography, Capoeira, martial arts and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org
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Sunday, December 05, 2004
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