Email senders can now reassure potential subscribers and customers that their email addresses will be protected. Relemail, a new service that audits and certifies email privacy practices, launched today.
ReleMail monitors an organization's email practices and certifies those that meet stringent standards of privacy and professionalism. Rather than relying on anti-spam technologies like DomainKeys or SPF, Relemail uses a team of email investigators to secretly subscribe to clients' email newsletters and monitor resulting inbound emails for adherence to ethical email practices. The results of those investigations are publicly posted at Relemail.com, where internet users can check the current email privacy ratings for more than 800 prominent organizations.
Organizations that meet all fifteen requirements can display the Relemail seal on their website, reassuring website visitors that their email practices are being constantly monitored and rated.
Relemail was created by email industry veteran Mike Adams, the inventor of the first permission-based email marketing software for the PC, and founder of Arial Software (www.ArialSoftware.com). The service was launched in response to strong customer demand for authentic, trusted certification for email senders. "The industry clearly needed a process through which ethical email senders could establish their reputations with potential subscribers," Adams explains.
Adams isn't alone in seeing the need for such a service. Influential leaders in the email marketing industry have joined the Relemail board of advisors to help shape the service, making sure it meets the needs of both mailers and email recipients. Those board members include Debbie Weil of Wordbiz.com, Kim Macpherson of Inbox Interactive, Anne Mitchell of the Institute for Spam and Internet Public Policy (ISIPP), Jeanne Jennings of the Jennings Report (www.JeanneJennings.com), and corporate participants such as Jim Diee (The Children's Place) and Michael Crowdes (Dirt Devil).
To learn more, visit http://www.relemail.com
About the author: Mike Adams is a consumer health advocate and award-winning journalist with a mission to teach personal and planetary health to the public He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and practices nature photography, Capoeira, martial arts and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Sunday, December 05, 2004
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