Pomegranate and Blueberry Juice Consumer Shopping Guide

A NaturalNews PhotoTour by Mike Adams

The Tropicana Pure brand is highly deceptive, in my opinion. Here's why: The Tropicana company has structured its label in a way that can mislead consumers into thinking its product contains pure pomegranate and blueberry juices. In very large letters, the juice product label says, "Tropicana Pure" and then "100% juice" and "Pomegranate / blueberry" in medium-sized letters shown in a color that stands out prominently against the background. The picture on the front of the bottle depicts only pomegranates and blueberries, conveniently neglecting to show pears, apples grapes and water (water is the #1 ingredient in this Tropicana Pure product!).

Only in the small print on the back of the label does it admit the product is actually a "blend" of five juices, only two of which are pomegranate and blueberry. The first ingredient is water, and several other ingredients are what I consider to be "junk juices" or "filler juice" -- pear, apple and grape juice.

Sure, the product is 100 percent juice, but it's not 100 percent pomegranate and blueberry juice. It's actually grape and pear juice with some unknown quantity of pomegranate and blueberry juice mixed in. A consumer who isn't reading carefully may glance at the label and read to herself, "Tropicana Pure Pomegranate Blueberry" and think it is pure pomegranate / blueberry juice when, in reality, it isn't. In fact, I'd be willing to bet that at least 50 percent of consumers misread this product and are tricked into thinking it's 100% pure pomegranate / blueberry juice.

Perhaps that's the whole point of the label. If consumers can be gimmicked into thinking they're buying 100 percent pure pomegranate / blueberry juice when, in reality, they're buying mostly water, grape juice and pear juice, then Tropicana can charge a premium price for a product that really isn't based on premium ingredients.

Why would Tropicana pull off such a marketing scheme? Take a guess who owns Tropicana: PepsiCo, the king of junk beverage marketing!

Don't be fooled by Tropicana juices, even when they use the word "Pure" on the front label. In my opinion, their "Pure Junk" products that should be avoided altogether. Pay no attention to the silly "Smart Choices Made Easy" green checkmark symbol on PepsiCo food and beverage products. This Smart Spot logo is, in my personal opinion, highly deceptive to consumers, and I believe the FDA should fine PepsiCo millions of dollars for its irresponsible use of such symbols to deceive consumers at the grocery store.

Now let's turn to Coca-Cola...

If Pepsi owns Tropicana, aren't you curious to know which superfruit beverage company is owned by Coca-Cola? And get this: Would you be shocked to learn that the Coca-Cola product is actually a quality, honest product? Click NEXT to read about Odwalla...

Want more PhotoTours like this e-mailed to you when they're available? Click here for free e-mail alerts.

Support NaturalNews by linking to this PhotoTour

Copy and paste the following HTML code into any web page:

This site is part of the NaturalNews Network ©2004,2005,2006,2007,2008 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. has full ownership of and takes sole responsibility for all content. Truth Publishing sells no health or nutritional products and earns no money from health product manufacturers or promoters. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.