Available sponsorship opportunities:
1. Sponsoring the Email Newsletter
Placement
Your ad appears in the NaturalNews email newsletter. Current subscriber base is 225,000 double opt-in, confirmed subscribers.
The ad will appear in a mid-level position in the newsletter. It will contain: a one line description of your company, with a clickable URL. It must adhere to an NPR-like public service description of what your company offers.
(Example: www.GenericCompany.com -- Providing affordable nutritional supplements online, on time, to over 3 million customers.)
2. Advertising on the website
Placement
Your ad will appear as one of ten 125 x 125 pixel ads in the right column, below the fold, on every article page on NaturalNews.com. The position of your ad in this group of 10 ads will vary randomly. There are currently over 25,000 unique web pages on NaturalNews where your ad will appear at all times. These are full-time ads (they are always there, they do not rotate off). NaturalNews.com publishes approximately eight new web pages each weekday. These pages are spidered automatically by Google News and many other news aggregation sources. Your ads will automatically appear on all news web pages that are published during the months(s) you have contracted for ad placement.
This placement is limited to 10 ads + 2 NaturalNews public service ads, which always appear at the bottom of the list (below paid sponsor ads).
Format
125 x 125 pixel format (gif or jpg); No larger than 30k file size; No animation or sound. Advertisers are responsible for providing their own creatives and click-through URL. Ad creatives must be clean and must meet the advertising approval by NaturalNews. All ad creatives must be received by NaturalNews at least 3 business days before the beginning of the month in which they are scheduled to run.
Audience Profile
NaturalNews readers are 68% female, majority have 4-year university degree or better. Core age range from 30 - 45. Many have children or teens. Above average income earners. Very discerning readers of ingredient labels. Large purchasers of organic foods. Many shop at Whole Foods or food co-ops. Many are into eco-conscious living, yoga, vegetarianism, etc.
What products do well on NaturalNews:
Natural health foods, supplements, raw ingredients, kitchen appliances, credible weight loss products (no junk, no fillers), home fitness equipment, herbs, natural remedies, health education courses, self improvement, eco-conscious products, energy conservation, renewable energy, green home products, natural body care, natural skin care, organic gardening, sustainable living, yoga, pilates, meditation, "Gaiam" type products. Health newsletters and books do very well, too.
NaturalNews PROHIBITS ads promoting products that contain: HFCS, yeast extract, MSG, aspartame, sucralose, sodium nitrite, hydrogenated oils, chemical pharmaceuticals, toxic perfumes and fragrance chemicals, etc.
Contact us for pricing. Email ads@naturalnews.com or call 520-232-9300.
Advertiser Testimonials:"I highly recommend Natural News email and display ad advertising. I initially purchased THREE MONTHS worth of email advertising and it was paid for in less than 2 days! The sales literally doubled the first two weeks. The display ads are also pulling nicely. But it is not fair to judge the response by the "Click-sale conversion rate" because our customers buy over and over again. In reality, the ads are really priceless. Consider what a customer is worth to you over the course of just one year, and you will be amazed with the response you get from Naturalnews.com. Don't walk, but RUN to your fax machine and get your ads into them. Just do it!! You will be amazed at the results because the NaturalNews.com subscribers and visitors are wonderful people looking for quality products."
-Karen Adler "We currently advertise with NaturalNews Insider Newsletter, and we have had an amazing response! Our sales over the weeks we advertise in the newsletter have been phenomenal. We receive hundreds of hits on our website, which other web sites have only promised, but never delivered. In fact, the most hits we have ever had on our website (over 1000 unique visitors), were from the weeks we advertised in the NaturalNews Newsletter. Not only do people visit our site when they read the newsletter, but they are open to purchase after their questions are answered. All in all, the money spent to advertise came back to us very quickly, and we have decided to continue to advertise in the newsletter for many years to come and are glad to support the work of the Health Ranger!"
-Jeff Gleason "Natural News ads really work for us! It has added several thousand dollars net to our bottom line every month, and the customers we're getting as a result are some of the best people we've ever done business with. We're getting a 50% - 80% ROI on the banner ads and about a 3:1 ROI on the newsletter ads, where else can you make $3 for every $1 you spend? If you're a green business owner and are looking to advertise, sign up with them for sure, I highly recommend it. I've also never received faster and as friendly service as I do with Holly, who managers the advertising. Things happen fast when you work with her!"
-Kacper M. Postawski, VP Reader Testimonials:"Your newsletter has provided me with education, humor, and the courage to step away from the established medical assumptions which have actually been making me worse all these years." -A. O'Neal "I'm still not sure why you don't charge $79 a year for this like all the other health newsletters..." -M. White "Mike Adams is the best health and natural products writer on the scene today." -Ronnie Cummins, founder, Organic Consumers Association "Every day, I forward the NaturalNews Insider to probably five friends, and they love it!" -C. Engel |