Originally published November 21 2013
Bogus 'organic' hair care product forced to change name
by L.J. Devon, Staff Writer
(NaturalNews) Commercial body care products, especially shampoos, are usually loaded with chemical perfumes, surfactants, coloring agents and preservatives. These mainstream synthetic shampoos are easier to mass produce and boast a longer shelf life, but how are these chemicals affecting people's skin cells as toxin are absorbed?
Consumer awareness growing
As consumers become increasingly aware of the chemicals they are putting on their body, there is now a greater push for safer, all natural and organic products. Consumers are beginning to realize how important their skin is as a major organ that absorbs from its surrounding environment.
This is why body care manufacturers have begun cutting back on using toxic surfactants like sodium lauryl sulfate and sodium laureth sulfate, which are absorbed into the skin and damage cells over time. Herbal extracts and natural plant oils are beginning to replace lab-invented formulas and toxic parabens. Companies have begun putting "cruelty-free" labels on their products and using ingredients that have not been tested on animals. Essential oils are beginning to replace synthetic perfumes, and natural antimicrobials are replacing chemical preservatives.
"Organic" labels should be held accountable
As companies begin moving in the right direction, label clarity and honesty has become very important. As consumers begin reading and understanding labels, companies are expected to be honest and transparent. Labels claiming that a product is "organic" should be held highly accountable. Consumers looking for organic shampoo, for example, are serious about what they put on their body. They are looking for a pure, non-toxic product that won't affect their health in negative ways.
This is why synthetic-containing products claiming to be "organic" should be held highly accountable: no consumer should be deceived.
Phony "Organix" shampoo label comes under fire, forced to change name
Defending consumer health and honest labeling standards is important in the consumer world. Organizations like the Center for Environmental Health play a vital role in holding companies accountable for false and misleading claims. Recently, the CEH settled a case against Vogue International and the Organix label. The Organix label consists of a line of shampoo products that seem very natural, even the name sounds organic.
It's all very misleading though, as Organix shampoos only contain small amounts of organic materials. That's why the Organix label has come under fire. In California, the Organix name can no longer be used unless the products contain at least 70 percent organic ingredients.
Sure, the Organix line is a step in the right direction, containing no sodium lauryl sulfates and using natural plant oils, but their Organix label is outright deception.
After the name Organix was banned in California, it was renamed Ogx, but the Organix name is expected to continue its marketing deception in the other 49 states, where there are no market standards.
Meanwhile, several other states are joining in on lawsuits against Vogue International and their phony Organix label. Since then, Vogue has hired the Goldman Sachs Group to find buyers for the Organix brand. In an effort to find a way out of the debacle, they have listed Organix for sale with an initial price tag of $1 billion. As Vogue scurries, they are finding it hard to sell the controversial Organix name and have been constantly rejected by many large foreign investors.
Pure integrity standards are the future
With consumer awareness growing and standards taking hold, misleading labels won't be able to survive in the future American marketplace. The future of honesty and integrity is approaching. Companies are facing a new frontier - a public that is tired of labels that leave them in the dark. Many health freedom advocates believe that the US is even on the verge of requiring the labeling of products that contain genetically modified ingredients.
Strong new standards, like the Pure Integrity Verified Seal are rising up in the midst of deception to hold companies accountable of their claims, labels, ingredients and intentions. The food, body care and supplement industry is on the verge of becoming more transparent, more honest and more pure, as the deception is stripped and the lies are exposed.
Here is a list of ingredients in Organix shampoo. Notice the long list of chemical fragrances, preservatives, coloring agents, processed surfactants and other synthetic agents.
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