Originally published February 23 2006
Philips CEO hints at 3D TV in interview
by Mike Adams, the Health Ranger, NaturalNews Editor
Rudy Provoost, CEO of the consumer electronics group Phillips, was quoted as saying, "...somewhere in the next 24 months we want to bring that (3D TV) to market." Provoost also said Philips believes Blu-ray has a lot of advantages over HD.
It matches the "sense and simplicity" brand and awareness campaign the company is organizing around its products.
Second, it implies that the slate is now clean.
In the U.S., it sold televisions through the once prevalent Magnavox brand.
Royal Philips Electronics reported net profit of 332 million euros ($401.2 million) for the fourth quarter, above the 224 million euros ($270.7 million) expected by analysts.
Provoost: I joined Philips in October 2000 and ran the European consumer electronics business until the middle of 2003.
Then, Frans (Van Houten, CEO of Philips Semiconductor) and I became sort of twin brothers because he was in charge of the business creation side and I was part of the execution side (for Philips Consumer Electronics worldwide.) What's different than in the past is that we are reaching out to other companies.
In the fourth quarter of last year, I became CEO of the Consumer Electronics division worldwide and Frans became CEO of Philips Semiconductor, so we are sort of partners in crime.
Before Philips I worked for Whirlpool for nine years, and before that I was with Canon for five years.
Although Philips has been in electronics for years, it hasn't seen the kind of success in recent years as some of its competitors.
We had to get this process going in North America while keeping Europe going while capitalizing on opportunities in Latin America and, more importantly, Asia.
That, to be honest, is what Philips is known for in the United States, an explosion of SKUs (product models) in a bunch of different categories.
Now it is no longer an awareness game; it is a preference game, and it is a sales conversion game with retailers.
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