(Natural News) There’s no such thing as ‘brand loyalty’ or ‘store loyalty’ for Americans when it comes to groceries. The findings of a St. Louis-based research team suggested we’re willing to visit up to ten different grocery stores just to get that desert topping or Granola bar we want, reported a ScienceDaily article. Business school researchers […]

(Natural News) Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack […]

(Natural News) Online reviews of services and products are meant to give other consumers a quick idea of their quality. Though helpful in most cases, new research has pointed towards the possible disadvantages of becoming heavily reliant on reviews. The team behind a recent study discovered that consumers will often prefer a product with more […]