(NaturalNews) Ever since Chipotle announced that they were removing genetically modified organisms from their menu, they have exploded onto the scene as an honest and wholesome brand, leaving junk food peddlers like McDonald's in their dust.

Chipotle is experiencing impressive growth as their shares reach all-time highs. At one point this summer, shares spiked 7 percent. Stores that have been open for more than one year are booming, rising 4.3 percent in the last quarter. Right now, Chipotle's stock is surging to its all-time high, rallying to over $728 a share.

CEO Steve Ells stated, "We feel good about our second-quarter results, as our revenue, average restaurant sales, and comparable-restaurant sales have continued to grow even comparing to a very strong 2014." Chipotle has already opened 48 stores this year and plans to introducing at least 190 more.

Much of Chipotle's success is rooted in their transparency and higher standards for food. The Chipotle website provides a basic education on these matters for anyone who is looking for a better version of fast food. Chipotle doesn't use GMO soy in their cooking oil, and they removed GMO corn from their tortillas.

In contrast, McDonald's uses GMOs in their cooking oil, which shows up in most of their greasy food. This disregard for clean and honest food has caused McDonald's to falter in their step. Now, many of their franchisees are losing faith in their own stores as projections drop.

People want honesty and wholesomeness, even in the fast food world

Customer preferences are changing across the board as more people learn what's in their food. This simple shift in preference, from mystery food at McDonald's to Chipotle's non-GMO food, proves that the American people are craving honest labeling for food products. With honest labels, the free market can choose what kind of ingredients they want to introduce to the cells in their bodies.

Do the American people want to live in a state of not knowing what's going in their body? Do they want to be victims of food companies that operate in secrecy and cut corners for profit? Does the U.S. want to be the disease capital of the world? It all starts with what goes into the body.

Are the ingredients used by junk food peddlers like McDonald's tested for safety after being modified at the genetic level? If they haven't been tested, shouldn't people deserve to know that they are present in their food? Should people continue to be treated like experimental rats? Should consumers be given a choice as to whether they want to be exploited by untested food ingredients concocted in a biotech lab?

If America advocated for transparent labels and the proper analysis of GMOs, the people could then choose their future. Does that future include chronic disease, or is that future one that is more conscious of quality living and graceful aging?

Keeping food shrouded in secrecy for the sake of corporate profits is one way to throw the future away. Thankfully, companies like Chipotle are coming right out and stating that they are keeping genetically modified ingredients out of the food they offer. Their honesty and transparency is being rewarded with tremendous growth. Honesty is the future. The American economy grows when it is transparent and wholesome, not secretive.

Why do companies use their profits to lobby the federal government to stop honest food labeling?

It's time for companies that seek to keep customers in the dark and in a state of disease, such as McDonald's, to awaken to ethics, standards and morals. As McDonald's falters, their leaders should come to a spiritual awakening and realize it's time to embrace the clean food movement.

It's time to get rid of the GMOs, which caused tumors to develop in rats in the suppressed Seralini study. It's time to get rid of the food dyes linked to hyperactivity in children. It's time to get rid of the artificial colors, the high fructose corn syrup, and the toxic, addictive MSG.

McDonald's must lead for the sake of their long-term survival, and that requires a shift to a more honest and health-conscious brand. The GMOs have got to go.

Sources for this article include:
http://www.businessinsider.com
http://finance.yahoo.com
http://chipotle.com/GMO