Shameless junk food pusher, Warren Buffet, says future of Coca-Cola is great because 'happiness' matters

(NaturalNews) Junk food makes people happy and therefore must must be good, regardless of all that pesky science that says otherwise.

That is essentially what billionaire investment guru Warren Buffett said recently after buying into a number of junk food companies that manufacture many products that he frequently consumes.

As reported by Bloomberg News, Buffett - whose Berkshire Hathaway, Inc., is the largest investor in Coca-Cola (he likes Cherry Cokes) and owns See's Candies - reaffirmed earlier confidence in the market for junk food and other sugar-filled treats despite the fact that scores of studies have shown how damaging they are to health.

During Berkshire Hathaway's annual stockholders meeting in Omaha recently, 84-year-old Buffett told attendees that happiness is vital to longevity and that consumers love Coke products.

"I don't see smiles on the faces of people at Whole Foods," he said, citing the grocery chain known for its organic and other healthy offerings.

Happiness is... killing our customers

Last year, Buffett lent financing to a deal by 3G Capital to combine Burger King Worldwide Inc., with Tim Hortons Inc., a coffee-and-doughnut retail chain. H.J. Heinz, which is owned jointly by Berkshire and 3G, agreed earlier this year to purchase Kraft Foods Group Inc, which manufactures Jell-O brand items and Jet-Puffed marshmallows, among other things.

"I like the brands we're buying," Buffett said.

Bloomberg News further reported:

Berkshire has 400 million shares of Atlanta-based Coca-Cola, a stake valued at more than $16 billion based on [a recent day's] closing price. The soft-drink maker's stock is little changed in the past 12 months while Whole Foods slipped 3 percent.

Translation: Buffett seems to understand that despite the science, Americans by and large love their junk food, and he aims to profit from the addiction.

Sugar is a leading cause of health problems in the United States and around the world. This one small ingredient and its variants can cause heart problems, lead to diabetes (which can lead to all sorts of problems associated with a failing cardiovascular system), stroke and obesity (which causes a host of other health problems related to being overweight).

That doesn't seem to matter much to a guy like Buffett; he is perfectly okay with profiting from foods that cause so much misery.

Granted, that's his choice; liberty-minded Americans can take or leave his recommendations and his decision to buy into mega-junk food makers.

The good news is that those of us who advocate organic, non-GMO foods and alternative self-sustained food sources are winning hearts and minds. Look no further for proof of that than your local Golden Arches establishment.

How the mighty are slowing falling

As reported by Food Service Warehouse, sagging profits at the once-mighty McDonald's food chain have caused the retailer to close hundreds of stores this year (700 by year's end) and have forced its executives to launch a massive media campaign in order to woo customers back.

One big reason stores are being closed and this propaganda campaign is being launched is because fewer people are patronizing the chain because of concerns about McDonald's food and the health problems they cause.

As further reported by The Associated Press:

The world's biggest hamburger chain said global sales declined 2.3 percent at established locations during the first three months of the year, with results for April expected to be negative as well. The drop included a 2.6 percent drop in the U.S., where people are increasingly heading to places that market their food as more wholesome.

While junk food profiteers like Buffett can cash in now, clearly the trend in food is headed the other way... and that's a good thing!

Sources:

www.bloomberg.com

www.bloomberg.com

http://www.naturalnews.com