Magnificent Maca Creating Industry Buzz (press release)
 Wednesday, July 20, 2005by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: healing foods, health news, Natural News |
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Ruth Shamai, who helped spearhead the rise and popularity of hemp foods in the United States and Canada is now setting her sights on organic maca – a small root vegetable that can boost energy, create hormonal balance and enhance libido.
Shamai, the entrepreneur behind award-winning Ruth’s Hemp Foods (www.ruthshempfoods.com), will be unveiling MacaPower™ bars at the National Nutritional Foods Association Convention and Trade Show, July 16 - 17 in Las Vegas.
Known as the “Incan Superfood,” maca is rich in trace minerals including zinc, iodine and phytosterols. Peruvians have eaten maca for centuries to support the endocrine and immune systems, and increase stamina and overall well-being.
“Maca is really catching on because of its amazing health benefits,” said Shamai. “Our fantastic tasting MacaPower™ bars will give you a boost of energy and mental clarity while on the go.”
Ruth’s Hemp Foods, based in Toronto, is no stranger to maca. It was because Ruth’s Hemp / Flax / Maca Raw Protein Power generated so much excitement (it was selected as a finalist in the new supplement category at the Natural Products Expo East in 2004 and gained endorsement by an Olympic athlete) that Shamai decided to create MacaPower™ bars.
MacaPower™ bars have 2,000 mg of certified organic maca per bar and come in three enticing flavors: Ginger Almond, Lemon Hazelnut and Chocolate Ginger.
They will be available online at www.ruthshempfoods.com in mid-August, in natural foods stores on the East Coast in September, and in select stores on the West Coast in early Fall.
Ruth's Hemp Foods pioneered the use of hemp in food in North America, making Hemp Bars, Hemp Protein Powder, Omega Burgers™ (hemp burgers), Hemp Oil, SoftHemp™ (certified organic shelled hemp seed). Ruth’s Hemp Foods makes healthy, nutritious products that are packed with essential fatty acids and protein and are always free of GMOs, refined sugars, hydrogenated oils, artificial preservatives, fillers and colors.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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