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Spam

Email marketing service provider Listrak spams president of permission-based email software company with unsolicited commercial email

Thursday, March 24, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: spam, anti-spam, weird stuff


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I had to share this one with you, folks. If you laugh as hard as I did, this will make your day. As many readers of this site know, in addition to writing these feature articles, I'm also the president of one of the top permission email software companies in the industry, ArialSoftware.com. Since 1993, I've fought against spam, I've worked to create email sender certification solutions (like www.Relemail.com) and I've even created webmaster tools to help small businesses and non-profits build their in-house permission email lists (Zeop.com). And that's why I laughed my head off when I received the following spam email today from John Lozzi of Listrak.com:

Mike,

I hope that you can point me in the right direction.

We help firms and agencies maximize the effectiveness of their email campaigns.

Listrak is a web based email campaign management tool that allows you to cost effectively create, deploy, manage, and gain marketing intelligence through real time message activity reports.

Our clients include BBDO Detroit, Bahamas Tourist Office, Motorola, OneTravel.com, Royal Bank of Scotland, Gannett Newspapers, The Commonwealth of Pennsylvania, and PRNewswire as well as a host of firms utilizing Listrak to maximize their permission based opt-in email marketing efforts.

I'd like to better understand your firm's current or planned use of permission based email in its marketing mix. There may be a place for Listrak in your operational mix in order to inprove [sic] the effectiveness of your campaigns.

Can you provide the contact name and number?

Please call on 717.669.8502.

Or, please redirect this email to the person within your organization or the agency responsible for maximizing the effectiveness of your campaigns.

I look forward to our conversation.

Regards,

John

PS: Visit our site http://www.listrak.com to learn more about us and to "test drive" Listrak with a 30 day demo.

John Lozzi
Listrak, LLC
717.669.8502
717.627.4528 ext 308
[email protected]
www.listrak.com
6 Sturgis Lane
Lititz, PA 17534

What's so hilarious about this? Well, first off there's the fact that here's a company claiming to offer permission email services that spammed me. All by itself, that's pretty funny. But there's more: the second hilarious fact is that they obviously didn't bother to even look at the email addresses they were sending to because I received this on the arialsoftware.com domain, and everybody in the industry knows that Arial Software sells permission email marketing automation software.

In other words, this is a classic example of a company (Listrak) claiming to be involved in permission email marketing but which is running around spamming their own competitors with unsolicited email messages in an effort to drum up new business!

And the funniest part of all is that John Lozzi obviously didn't realize I'm a feature writer for a news network that was going to post his spammy email across the internet for the amusement of people everywhere. What can I say? ROTFL!

John, you spammed the wrong guy today. But keep 'em coming, please. Laughter is good medicine.

And, by the way, if anybody out there is looking for an unabashed email service provider that can send spam for you, be sure to check out Listrak.com!


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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