Originally published July 13 2004
Kellogg's caught in mercury controversy; New York bans mercury toys in childrens' breakfast cereals
by Mike Adams, the Health Ranger, NaturalNews Editor
In a previous article, I reported how Kellogg's was shipping boxes of childrens' breakfast cereal with Spiderman toys containing mercury batteries. I pointed out the insanity of including a highly toxic heavy metal (mercury) in boxes of cereal, not just for the health danger to children, but also the impact on the environment. But Kellogg's wouldn't budge: they wanted to leave the toys in the cereal except where it was illegal to do so. Now New York has made it illegal. A new law, signed by Gov. Pataki, goes into effect January 1, banning mercury from kids' cereal boxes. Of course, if Kellogg's had any ethics to begin with, the company wouldn't have introduced the mercury into the product in the first place. There shouldn't even have to be a law on this: companies like Kellogg's should know better.
Perhaps Kellogg's should change their slogan to, "Kelloggs: we put mercury in your breakfast cereal because, well, it's still legal!"
What happened to business ethics in this country? What happened to environmental responsibility? Shouldn't a wholesome-sounding company like Kellogg's act more responsibly here? And when it was discovered that mercury batteries were in these boxes, shouldn't Kellogg's have agreed to recall the cereal and stop manufacturing more? But no, they fought it. They insisted they were right, and they refused to pull the boxes from store shelves. Two thumbs down to Kellogg's. Most of their breakfast cereals are extremely unhealthy anyway: they're loaded with refined white flour and high-fructose corn syrup (or other similar sweeteners).
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