Originally published July 12 2004
Secret audit reveals massive CAN-SPAM violations by corporate America
by Mike Adams, the Health Ranger, NaturalNews Editor
In early 2004, I initiated an email marketing study of 1,057 well-known online organizations (including many Fortune 500 firms) that secretly audited each firm's compliance with CAN-SPAM regulations. After subscribing to each firm's email newsletter, the monitoring what they sent, my research team compiled a detailed database of email marketing practices and CAN-SPAM violations. The results were shocking: nearly 2/3rd of these companies violate CAN-SPAM in one way or another, and an astounding 51% still have no obvious unsubscribe link in their outbound emails.
This report has since generated worldwide media attention, and forced several companies to clean up their act when it comes to ethical email marketing practices. Check out the details yourself at the link given below. It's in a freely downloadable PDF format.
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