It's all a sham, of course: most of the money spent on the candy goes straight to the candy manufacturer. The candy itself actually promotes cancer due to the fact that it contains both refined sugars and artificial colors (as well as other carcinogenic food additives). Even worse, the idea that breast cancer can be solved by pouring more money into research is ridiculous: it's the same lie we've been told by the cancer industry for decades: "Just a little more money and we'll nail it!" That was the line they used in the 1970's, too.
Frankly, breast cancer has already been solved. Simply avoid the western diet with all its processed foods, soft drinks, and metabolic disruptors. Don't smoke. Get plenty of physical exercise and take superfood supplements like chlorella or green food powders. Stay away from cancer-causing mammograms and CAT scans. That's how to solve breast cancer. There's not a penny more research actually needed to beat this disease forever. But don't tell that to the cancer researchers: they think they're really, really important.
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