Table of Contents:
1. Welcome
2. Risky Business
3. State of Bankruptcy
4. Private Sector Money
5. Taking Charge
6. Income Streams
7. Basic Human Drivers
8. Your Magic Combination
9. Giving People What They Want
10. Dating Matters
11. The Five Rules
12. Seven Profitable Solutions
13. Revenue Models That Work
14. The Seventh Method
15. Window of Opportunity
16. Jump to Action
17. The Action Plan
18. Fifteen Resources
19. Effort is Required
20. Feed Your Brain
21. Review and Summary
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Giving People What They Want
So far, then, you know what YOU like and what THEY want. (They = other people.) All you have to do now is come up with the best way to give people what they really want.
If your area of interest is organic gardening, then ask yourself: What do people want that's related to organic gardening?
Do they want love, sex and relationships in the garden? Probably not. (Freaky!) Instead, they probably want:
• Knowledge (how to garden)
• Sensory joy (eating delicious fresh produce)
• Security (food independence)
• Connection (with nature)
Now here's the most important part of this exercise:
Ask yourself how you can fulfill these basic desires in other people who are interested in the same things you're interested in.
In other words, how might you help satisfy these core desires in people who are interested in gardening (or whatever area of interest you've chosen)?
In this example, you could:
• Write a book, website or newsletter about gardening
• Offer gardening tutoring or phone consultations
• Sell organic gardening seed kits
• Offer gardening retreats to give people "hands on" experience
• Create a how-to gardening video, for online or DVD
• Rent small gardening plots to people who live in the city but don't have land
• Offer your services spraying local gardens with 100% organic pesticides
• Offer garden care services when people are away on travel or vacations
• Review (and sell) books on gardening
• Sell unique, high-end gardening tools from a website
... got it? There are a hundred different ways (at least) to bring people what they want and satisfy their core drivers.
Of course, some areas have a lot of competition (gardening books are commonplace), and other ideas may require too much start-up cost (selling gardening tools online). But the ideas are there, and all you've got to do is explore them all and find which one is right for you.
Next: A second example of ideas...
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