Summary
Rupert Murdoch, the CEO of News Corp. recently urged newspaper publishers to create a presence on the internet so that they can survive in the new world of publishing. With a new study showing that 44 percent of 18-to-34 year-olds use the web at least once a day, the trend is definitely moving toward electronic media.
Murdoch expects that, someday, people will start their days with a cup of coffee and a news website rather than a newspaper. Thus, newspaper publishers must embrace the internet and build websites that are compelling enough for the public to turn to them every day.
Original source:
http://www.foxnews.com/story/0,2933,153381,00.html
Details
Rupert Murdoch urged newspaper editors Wednesday to embrace the Internet, saying print news executives have "sat by and watched" as a new generation of digital consumers has turned away from newspapers.
The chief executive of News Corp. (NWS) cited a recent report commissioned by the Carnegie Corporation, a philanthropic foundation, showing 44 percent of 18-to-34-year-olds say they use Web sites at least once a day for news.
News Corp. is the parent company of the Fox News Channel, which operates FOXNews.com.
Murdoch said newspapers must overhaul how they gather and deliver news to collect the readers and advertising revenue shifting to the Web.
Unless we awaken to these changes which are quite different than those five or six years ago, we will, as an industry, be relegated to the status of also-rans," Murdoch told the annual meeting of the American Society of Newspaper Editors (search).
He referred to himself and other newspaper executives as "digital migrants" who are too old to have grown up surfing the Net but now must learn to direct their business toward those who did.
Just as people traditionally started their day with coffee and a newspaper, in the future I hope that the way they start their day online will be with coffee and our Web site."
Murdoch's media empire began with a single Australian newspaper business.
Now headquartered in the United States, News Corp. is the parent of the 20th Century Fox (search) movie studio, Fox television network and the New York Post.
In recent years, Murdoch has sought to expand a satellite business in China, but he voiced doubts Wednesday when asked about the business climate there.
"There are indications that it's closing up more than opening up," he said, calling the enterprise "very hard work."
Similar efforts in India have gone much better, he said, even though the potential market is significantly smaller.
About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a passion for teaching people how to improve their health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He's also the founder and CEO of a well known email mail merge software developer whose software, 'Email Marketing Director,' currently runs the NaturalNews email subscriptions. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and martial arts training. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org
Have comments on this article? Post them here:
people have commented on this article.
Monday, May 02, 2005
Email this article to a friend
Share
this article on: 
