In early 2004, I initiated an email marketing study of 1,057 well-known online organizations (including many Fortune 500 firms) that secretly audited each firm's compliance with CAN-SPAM regulations. After subscribing to each firm's email newsletter, the monitoring what they sent, my research team compiled a detailed database of email marketing practices and CAN-SPAM violations. The results were shocking: nearly 2/3rd of these companies violate CAN-SPAM in one way or another, and an astounding 51% still have no obvious unsubscribe link in their outbound emails.
This report has since generated worldwide media attention, and forced several companies to clean up their act when it comes to ethical email marketing practices. Check out the details yourself at the link given below. It's in a freely downloadable PDF format.
About the author: Mike Adams is a consumer health advocate and award-winning journalist with a passion for sharing empowering information to help improve personal and planetary health He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and enjoys outdoor activities, nature photography, Pilates and martial arts training. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org
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Monday, July 12, 2004
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