Digital Impact is seeing a considerable drop in email marketing service revenues, says the company. And the problem is that spam continues to flood inboxes, crowding out email messages and newsletters from legitimate email marketing efforts.
It's a problem we all face in the permission email marketing industry: how can people read their opt-in emails if they have to wade through endless reams of spam?
Digital Impact lost nearly $900,000 last quarter as a result of all this. They're hoping to make up for it with search engine optimization services, but there's little doubt that everyone in the email marketing industry is anxiously awaiting the implementation of a workable anti-spam solution that will overhaul email around the globe and make it impossible for spammers to operate.
From where I sit, the best solution remains the Puzzle Solution, which introduces friction into the sending of email. It's just enough friction to making spamming unprofitable, but not enough friction to stop the legitimate efforts of honest email marketers. In any case, the industry is likely to see even more revenue drops in the short term. But once spam is solved, all the companies in the industry -- Arial Software, Digital Impact, Lyris, Constant Contact, and so on -- will benefit from a rebirth of interest in legitimate, permission email marketing services.
About the author: Mike Adams is a natural health researcher, author and award-winning journalist with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Saturday, July 24, 2004
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